首因效益
（Primacy Effect）



是心理學家洛欽斯（A.S.Lochins）提出一個重要概念，意思是人們對一個人、品牌、事物或事件的第一印象會對後續的評價產生顯著影響。

An important concept introduced by psychologist A.S. Lochins, suggests that people's initial impressions of a person, brand, object, or event have a strong impact on how they perceive and evaluate them afterward.